My journey began as a developer, giving me a deep understanding of technology's power to enhance creative expression. By combining this foundation with a strong grasp of Art Direction and UX, I've guided groundbreaking projects like HP Magic Words, a tool that used technology and tailor-made UX/UI to help illiterate individuals turn their stories into printed books, and Air Max Graffiti Stores, where we used Nike’s e-commerce platform and “hacked” street art characters to turn them into sneaker launch locations using simple geolocation technology. I also led the implementation and management of digital platforms for brands like Volkswagen, Fiat, Itaú, Havaianas and Riot Games.
With this knowledge, I bring a unique blend of technical and creative expertise to lead diverse teams, guiding projects from concept to a refined final product. With a deep understanding of Art Direction, UX, UI, Front and Back-end Development, and AI Engineering, I ensure a cohesive and seamless workflow across all stages of the development process.
// Experience
Innovation Director - Media.Monks
Group Creative Director - Media.Monks
Creative/Tech Director - Speakeasy KB
Creative Director - CuboCC
Creative technologyst - AKQA
Creative technologyst - ALMAPBBDO
Full Stack Developer - Dentsu Brazil
Front-end Developer - DDB Brazil
// Brands I worked with
Riot Games, Havaianas, HP, Fiat, Volkswagen, Google, Netflix, Nike, Visa, Spotify, Nivea, Coca-Cola, Audi, Itaú, Sky, Embraer, AB InBev, HBO and many others.
// Awards
Cannes Lions - Grand Prix (Media)
Cannes Lions - Innovation (1st in Latam)
Cannes Lions - Gold (Cyber)
Cannes Lions - Silver (Sust. Dev. Goals)
Cannes Lions - Silver (Media)
Cannes Lions - Silver (Outdoor)
Cannes Lions - Bronze (Creative Strategy)
Cannes Lions - Bronze (eCommerce)
Cannes Lions - Bronze (Mobile)
Cannes Lions - Bronze (Outdoor)
Cannes Lions – Bronze (Cyber)
Cannes Lions – Bronze (Design - Books)
Cannes Lions – Bronze (Design - CW)
Cannes Lions – Bronze (Media)
Effie LATAM - Gold (The Pride Research)
Effie LATAM - Silver (The Pride Research)
Effie LATAM - Bronze (The Pride Research)
Effie Brasil - Gold (The Pride Research)
D&AD - Yellow Pencil (Experiential)
D&AD - Graphite Pencil (Digital)
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D&AD - Graphite Pencil (Direct)
D&AD - Wood Pencil (Digital)
D&AD - Wood Pencil (Media)
One Show - Gold Pencil (OOH)
One Show - Gold Pencil (Experimental)
One Show - Bronze (Direct)
Andy Awards - Gold (Idea)
Clio - Grand Clio (Out of Home)
CCSP - Gold (The Pride Research)
Clio - Bronze (Fashion & Beauty)
Clio - Bronze (Digital/Mobile)
LIA - Silver (Creativity In PR)
LIA - Gold (Digital)
LIA - Bronze (Ambient)
CCSP - Gold (Out of Home)
Effie - Gold (Brand Experience)
WPPed Cream - Winner (Use of Mobile)
WPPed Cream - Winner (Outdoor)
WPPed Cream - Winner (Consumer Marketing)
LIA - Silver (Editorial Design)
LIA - Silver (CW)
El Ojo - Silver (Direct)
El Ojo - Silver (Design)
El Ojo - Silver (Content)
El Ojo - Bronze (Mobile)
El Ojo - Bronze (Photography)
CCSP - Bronze (The Pride Research)
Awwwards - Site Of The Day
FWA - Site Of The Day
The One Show - Silver (Magic Words)
