// CONTEXT

To launch the new season of HBO's House of the Dragon, we developed an interactive web experience that allowed fans to immerse themselves in the world of Westeros. Users could upload a selfie, choose their allegiance, and then witness the magic of AI transform them into stylized characters from the series. This campaign generated significant engagement, with over 8.3 million impressions and 1.8 million unique images created, effectively fueling excitement for the new season.

Role: Innovation Director / AI Engineer

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