Jun Okida
Work

// HP

Magic Words

// CONTEXT

Magic Words enabled illiterates people to write and, through it, preserve their memories. HP developed an APP using Google Speech API that captures stories through speech, transforms it into text and prints it in real time.
We traveled around the country to capture stories that became the first book written by who had never wrote and made a documentary showing amazing places and people from the backlands and big cities of Brazil unfolding episodes of their lives while the technology works. And we installed an interactive booth in one of the most famous transit stations in Brazil. There, people could write a unique postcard.

Role: Creative Technologist / Art Director

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