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The goverment prohibited the Brazilian 2022 census to ask questions about the demographic LGBT+ population in Brazil. To calm down protesters, the goverment decided to open the numbers of a 2019 national heath research claming that are only 2,9 LGBT+ people in Brazil.
So, Havaianas, the most loved brand in Brazil and one of the biggest supportes of the LGBTQIAPN+ community, decided to respond Brazil's homofobic goverment with the biggest demographic survay ever done in Brazil proving this number goes up to more than 15,5 million of people in the country.

Role: Creative Director

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